Capital Markets & Private Equity · North America

Institutional expertise. Decoded.

Markets Decoded is a Capital Markets and Private Equity Value-Creation Platform for portfolio companies and the sponsors behind them — fewer surprises at the board, better options at the refinancing, and desk-grade analysis, on demand, in every operator’s hands.

decode > covenant-lite a loan that never learned to say no.
Experience drawn from Bank of America Merrill Lynch Deloitte eBay · CFO Office Virginia CPA Darden MBA Agentic AI Deployment
The Firm

Most advisors have seen one side of the table. We’ve sat on four.

Every capital decision looks different depending on where you sit — and in private equity, the sponsor, the lender, and the management team are rarely sitting in the same seat. Our advice accounts for what the other side of your table is optimizing for.

Seat I — The Underwriter

The trading desk

Bank of America Merrill Lynch desks in New York and Toronto: debt capital markets and cross-asset solutions, with rotations through special situations distressed debt, equity-linked derivatives, and structured credit.

Seat II — The Auditor

The risk file

Derivatives specialist in Deloitte’s Global Energy Markets practice, Houston and Washington DC — grounded in a Virginia CPA license.

Seat III — The Operator

The CFO office

Inside eBay North America’s CFO office: financial planning & analytics and the Special Pricing Group, where markets logic meets a Fortune 500 P&L.

Seat IV — The Advisor

The boardroom

Advisor to the boards, CEOs, and CFOs of sponsor-backed companies through financial transformations — translating between sponsors, lenders, and management teams.

And the one who wires the room — The Builder

The systems layer

Extensive enterprise system implementation and agentic AI deployment — the capability that turns judgment into working software: the analytical products on this site, and AI running inside portfolio finance functions rather than a slide deck about it.

Advisory

Value creation, at the decision level.

High-touch engagements for portfolio companies, sponsors, and boards — by people who know the covenant call, the board-deck weekend, and the 100-day plan from the inside. In person, at the table, accountable to a baseline agreed on day one.

ADV—01

Capital Structure Review

A desk-level read of the debt stack, covenants, and refinancing windows — before the lenders take theirs.

ADV—02

Transaction Readiness

Preparing management teams and financials for a sale, raise, or refinancing — the diligence questions answered before the other side asks them, for a cleaner process and a stronger exit.

ADV—03

Financial Transformation

Rebuilding the portfolio-company finance function — FP&A discipline, KPI frameworks, EBITDA enhancement — so the numbers hold up in the boardroom, the data room, and the exit story.

ADV—04

Hedging & Derivatives Strategy

Rates, FX, energy, and equity-linked exposure — structured, priced, and challenged by someone who has sat on the structuring side.

ADV—05

Special Situations & Distressed

When the capital structure is the problem: liability management, creditor dynamics, and the options nobody volunteers to explain.

ADV—06

Agentic Finance Transformation

AI agents inside the finance function — close automation, reporting copilots, treasury and FP&A workflows — implemented by an advisor who has shipped these systems, without ripping out the platforms you already run on.

Sprint

Advisory Sprints

Fixed scope, fully virtual, delivered in 10–15 business days.

Program

Value Creation Programs

90–180 days inside a portfolio company. Quick wins first; results measured against the day-one baseline.

Retainer

Board-Level Retainers

Bespoke and in person, across a transaction, transformation, or special situation.

“Advised by someone who has structured these instruments, audited them, and lived with them inside a CFO office.”

Request a confidential intro call

We are retained by the company or by the sponsor — the mandate defines which, and it never blurs.

The Platform

The desk training you’d get if you rotated through the bulge bracket.

Taught by someone who did. Capital markets fluency for portfolio-company finance teams, corporate development and treasury groups, and rising finance professionals.

Masterclasses

Deep sessions

Debt capital markets, structured credit, derivatives, and distressed situations — taught the way desks teach them.

Playbooks

Working documents

Capital-structure models, hedging frameworks, and board-ready transaction checklists you can use the same week.

Decodes

Short explainers

Sharp translations of the instruments and terms that move real money.

Member

For individuals building fluency.

  • The full library & weekly decodes
  • The Decoder, unlimited
  • Member community
Professional — Core

For operators in the work.

  • Everything in Member
  • Playbooks & working models
  • Agentic analysis credits
  • Priority practitioner Q&A
Team & Enterprise

For finance teams — and sponsors, portfolio-wide.

  • Seats across your team or portfolio
  • Board-Prep Copilot & deployments
  • Sponsor-level reporting
Talk to us

Adnan Iqbal

Managing Director

Adnan built Markets Decoded on a simple observation: capital decisions fail in the gap between the people who structure them and the people who live with them — and closing that gap takes someone who has sat on every side of it.

His career runs through each of those seats: the trading desks of Bank of America Merrill Lynch, Deloitte’s Global Energy Markets practice, eBay’s CFO office, and the boardrooms of sponsor-backed companies — with enterprise systems and agentic AI built hands-on along the way.

  • LicenseCertified Public Accountant, Virginia
  • MBADarden School of Business, University of Virginia
  • BSBAUniversity of Richmond — Finance, Accounting, Computer Science
  • SystemsEnterprise implementation & agentic AI deployment
  • MarketsNew York · Toronto · Houston · Washington DC
Engage

Bring the other side of the table to yours.

A confidential 30-minute introduction — no materials required, answered personally.

Or write to us directly: contactus@marketsdecoded.com