Privacy Policy

Last Updated: January 2025

Markets Decoded Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or use our services.

1. Information We Collect

1.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

• Contact us through our website, email, or other communication channels
• Request information about our services
• Subscribe to our newsletters or marketing communications
• Engage with us for business purposes
• Participate in surveys, questionnaires, or feedback forms

This information may include:

• Name, title, and company affiliation
• Email address and phone number
• Business address and mailing information
• Professional background and interests
• Any other information you choose to provide

1.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits
• Clickstream data and navigation patterns

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• Service Delivery: To provide, maintain, and improve our services to private equity portfolio companies
• Communication: To respond to your inquiries, requests, and provide customer support
• Business Development: To understand your needs and interests, and to develop and improve our services
• Marketing: To send you promotional materials, newsletters, and other communications about our services (with your consent where required)
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Website Analytics: To analyze website usage patterns, improve user experience, and optimize our website performance
• Security: To detect, prevent, and address technical issues, fraud, or security threats

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as:

• Website hosting and maintenance
• Email service providers
• Analytics and data processing services
• Customer relationship management systems

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.4 With Your Consent

We may share your information with your explicit consent or at your direction.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication procedures
• Employee training on data protection
• Secure data storage and backup procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: The right to request access to your personal information
• Correction: The right to request correction of inaccurate or incomplete information
• Deletion: The right to request deletion of your personal information
• Objection: The right to object to processing of your personal information
• Restriction: The right to request restriction of processing
• Portability: The right to request transfer of your information to another service
• Withdraw Consent: The right to withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. We take appropriate safeguards to ensure that your information receives an adequate level of protection in accordance with this Privacy Policy.

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to delete personal information we have collected
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise your California privacy rights, please contact us using the information provided below.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: contactus@marketsdecoded.com
• Address: Markets Decoded Inc.
  708-125 Bronte Road
  Oakville, ON L6L 0H1
  Canada

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